About

Greetings! My Name Is Jesse.

I started this brand because I was tired of pretending I had it all figured out.

I didn’t.

I was stuck in my head, overthinking, creating, doubting, starting things and not always finishing them. But one thing never stopped—I kept working on something. Ideas. Designs. Myself.

That’s what this brand represents.

It’s for people who feel unfinished.

People building quietly.

People chasing something they can’t fully explain yet.

The pencil became the symbol because it made sense to me. A pencil isn’t done until it’s worn down. It exists to be used, erased, sharpened, and used again. That’s how progress works.

Nothing here is about perfection.

It’s about momentum.

Every design comes from my own journey as an artist—thoughts I’ve had, phases I’ve lived through, lessons I learned the hard way. When you wear something from here, you’re not wearing a trend. You’re wearing a mindset.

This isn’t fast fashion.

This isn’t hype for the sake of hype.

It’s a reminder that you’re allowed to be a work in progress.

If you’re still figuring it out, you’re in the right place.